Home FOR OWNERS & OPERATORS

FOR OWNERS & OPERATORS

If you own or operate a hotel

No decision to sell is required. We start by telling you what the asset would command today, so that selling can be compared against holding on a like-for-like basis.

TYPICAL SITUATIONS

What usually brings owners to us

In every case below, the decision to sell has not yet been taken.

  • Succession or estate planning is approaching
  • A refinancing deadline is coming up
  • Trading has recovered and the exit is now in view
  • A major capex programme has to be weighed against a sale
  • A management or franchise agreement is up for renewal
  • A fund's holding period is ending
  • Part of a multi-asset portfolio is to be rotated
  • A hotel site was acquired but development is being reconsidered

WHAT WE DO

What we provide to owners

01 — VALUATION

Indicative valuation, at no cost

A written view of what the asset would command today. Not a single number, but a range — because with a hotel, the assumptions move the price more than anything else does.

  • Price rangeBuilt from income capitalisation, comparable transactions and replacement cost, with each assumption stated.
  • What moves the numberTreatment of the operating agreement, deferred capex, licensing, tenant and sectional ownership issues — the factors that create the spread.
  • Likely buyer universeJapanese corporates, private funds, J-REITs, offshore investors, private wealth — which pool this asset actually belongs to.
  • Available structuresFreehold, trust beneficiary interest, SPC/TK interests, share transfer; with operations or vacant. The choice changes both the buyer pool and net proceeds.
  • Indicative timetableThe standard sequence from first approach to closing, and how long each stage tends to take.

02 — CAPITAL MARKETS

Buyer sourcing

We do not confine the buyer pool to Japan. Alongside Japanese corporates, private funds and J-REITs, we approach investors across Asia and beyond where the asset warrants it.

  • You approve the list firstA candidate list is put to you before anyone is contacted, and parties can be excluded — competitors, existing counterparties, anyone you name.
  • No-name, then disclosureInitial approaches carry location, scale and headline performance only. Detail follows an NDA.
  • Built for offshore reviewEnglish materials, and an explanation of Japanese transaction practice, licensing and tax considerations, so an offshore committee can actually take a view.

03 — CONFIDENTIALITY

Designing the information flow

News of a hotel sale can unsettle staff, cost you suppliers and damage forward bookings. What is disclosed, when, and to whom is designed at the outset rather than improvised.

  • Staged disclosureNo-name, post-NDA limited disclosure, and site inspection — with the content of each stage fixed in advance.
  • Site inspectionsFor a trading hotel, timing, routing and attendance are planned so that staff and guests are not disturbed.
  • Talking to your peopleWhen to tell whom, and how to frame it, is something we work through with you rather than leave to chance.

04 — TRANSACTION

Brokerage and execution

As a licensed Japanese broker we run terms, documentation and closing, including the handover of operations and the assignment of contracts where those form part of the deal.

  • NegotiationNot only price: closing date, treatment of defects and non-conformity, operational handover, and the position of employees.
  • Adviser coordinationJudicial scriveners, tax accountants, appraisers and counsel, coordinated on one timetable.
  • Closing & handoverSettlement mechanics, transfer of keys, records and licences, and migration of the reservation book.

PROCESS

How a sale runs

Steps 1 and 2 are at no cost. A mandate follows only once the direction is settled.

No cost

Initial conversation

Background, timing, operations, and what can be disclosed. We are happy to start online.

No cost

Indicative valuation

Delivered in writing, typically within one to two weeks depending on the availability of information.

Direction & mandate

Sell or hold; under which structure; with what level of disclosure. The mandate follows the decision.

Materials & approach list

Disclosure materials are prepared and a candidate list put to you. Approaches begin only once you approve it.

Approaches, inspections, DD

No-name approach, NDA, detailed disclosure, site visits and Q&A — all managed centrally.

Terms, contract, closing

Comparison of offers, negotiation, documentation, closing and handover of operations.

DOCUMENTS

What sharpens the valuation

None of this is required to start. We will give you an initial view from whatever is to hand.

  • Registry extracts for land and building
  • Three years of profit and loss, departmental if available
  • Monthly ADR, occupancy and RevPAR history
  • Room mix by type
  • Building drawings and area schedule
  • Certificate of completion, building confirmation, hotel business licence
  • Management, franchise or lease agreements
  • Capex history and the forward replacement plan

FAQ

From owners

In the early stages, generally yes. No-name approaches and post-NDA limited disclosure can usually be completed without informing the operating team. Site inspections and operational due diligence will eventually require some internal awareness, and we plan that point with you in advance.
Yes. If the location, the building or the licence carries value, buyers exist — and for a buyer who believes a change of operator would fix the performance, weak trading is the opportunity. In that case the price rests on a stabilised forecast rather than current earnings, so we set out which assumptions make the deal work.
Yes. Size changes the buyer pool — larger assets tend toward funds and institutions, smaller ones toward corporates and private investors — so we rebuild the approach list accordingly.
That is entirely fine. Use our indicative valuation as a comparison against other appraisals. Whether to sign a mandate is a decision to make after you have read it.

CONTACT

We will tell you what it is worth.

At no cost, and with no obligation to sell.

By telephone +81-6-7632-5284